Are you a business owner trying to figure out how to advertise your business offline? If so, you may be interested in the power of networking as a means of advertising.
Within the online marketing and advertising craze, one of the most potent methods for getting your business name out there is the use of social media networking. But online social media networking is simply the digitized, 21st century method of social networking that has long been used by sales and marketing professionals. In the world offline (yes, there still is one!), social networking comprises methods for generating interest in you and your business that involve getting out and meeting people on social terms instead of through salesmen, sales calls or blatant marketing methods such as radio or TV ads. The people get to know you and like you, even possibly befriend you, so that if and when they need what you have to offer they immediately think of you and come to your business because they already like, trust and respect you.
One proven method for offline social networking that works wonders as a strategy for how to advertise your business offline is to be a sponsor in your community. For instance, sponsor a little league sports team. You can also act as the coach if you want. Soon enough you?ve got 10 or 15 kids constantly wearing your business name on their uniforms. People will talk about this. The people who personally know you will brag about what a good man or woman you are for being a sponsor. If you?re also the coach, you?ll meet the kids? parents and they will get to know and like you. (This assumes that you are in fact personable and likeable!) By way of your giving some of your time and resources to help kids, their parents and the friends of their parents grow to know, like and recognize you and your business. When they have need of something that your business offers, you?re probably their first choice of who to go to.
When people who like and respect you do business with you and you please them, they provide you with the most potent form of advertising that there is: the word of mouth referral. When satisfied customers freely and enthusiastically tell other people with similar needs all about how good it is to do business with you, those people are sold-and you didn?t spend a dime to advertise yourself to them! What many business owners don?t understand is that there?s nothing wrong with encouraging your satisfied customers to refer you to other people. You can either humbly ask them to send other people your way if they have need of what you provide or you could even go a step beyond that and offer some sort of free gift to them for every referral of theirs who does business with you.
Don?t forget about having an active life in your community. Join local clubs that interest you. Attend gatherings of people who are in your local religious group (such as going to church, for example). This gives you a high profile and you can casually inform people about what your business does and even hand out business cards to people ?just in case you ever need me?.
So, if you?re figuring out how to advertise your business offline, remember the power of social networking. It?s not just for the Internet!
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Source: http://onlinemarketingplan.co/blog/2011/08/13/use-networking-to-advertise-your-business-offline/
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